You may recall my November blog post entitled, “Build Rapport and Put Your Client at Ease,” in which I share thoughts on effectively engaging customers. Following that piece, Becky Wilson, a loyal CLC Community member and very talented PR and marketing expert, submitted this comment and question: “Alana, I find it very challenging today to […]
Tag: Client
Be Easy to Do Business With
Years ago, I was running a small company without a sales force. We were desperately trying to build out our customer base and I was negotiating terms with a number of organizations. In talking with an advisor to the company, he said to me, “make it easy for the customer to say ‘yes.’ Be easy […]