Years ago, I was running a small company without a sales force. We were desperately trying to build out our customer base and I was negotiating terms with a number of organizations. In talking with an advisor to the company, he said to me, “make it easy for the customer to say ‘yes.’ Be easy […]
Tag: Business
Honoring Our Heroes
Last year, my company, Kauffman FastTrac, was awarded a sizeable grant to train U.S. military veterans to become entrepreneurs in 2012. At the time that we were made aware of the funding, I felt very proud to have won the grant and was eager to implement our plan for which we expected to create special […]
Rave Reviews
With today’s post, I offer a few thoughts related to online review writing alongside a request from me to you. About two months ago, my friend Jeffry Gerson, who also happens to be my excellent eye doctor, mentioned to me that he and his business partner had decided to start monitoring the reviews and online […]