Why do some customers wait in line for 24 hours to buy the latest version of a certain high tech device? Why is the prospect of visiting certain business storefronts so exciting, while patronizing other retailers feels like punishment? How do certain companies and public venues create an atmosphere that encourages customers to visit frequently […]
Tag: Communicating
Aizuchi: Yes, I Hear You
Allow me to introduce you to an excellent e-book, Aizuchi Playbook: Brand Your Business with Story, by my friend and collaborator, Andrew Nemiccolo of Seven Story Learning. I first read this thought-provoking document last November when it was originally published and picked it up again earlier this month (which, of course, means this post has been […]