Overcoming Networking Obstacles

As I visit with people all over the world, it is clear that most professionals understand that there is value in building better, more meaningful professional relationships.  However, many struggle to connect with others. Reasons vary from person to person, but the bottom line is that – as I have said before – they don’t call it netWORKing for nothing!  This is hard work; and it’s time we don’t get back. As such, identifying common obstacles and implementing strategic solutions can help to transform networking from an intimidating chore into a rewarding practice.

Common networking obstacles include (but, of course, are not limited to…):

• Time Constraints.  Between work deliverables and personal commitments, networking often falls to the bottom of priority lists, creating a cycle where relationship-building never gains momentum.

• Fear of Rejection.  Many professionals avoid networking events fearing awkward conversations or outright rejection. This anxiety often manifests as procrastination or finding excuses to avoid potential connection opportunities.

• Inauthentic Interactions.  Approaching networking with a transactional mindset—focusing solely on what others can do for you—creates shallow connections that rarely develop into meaningful relationships.

• Digital Overwhelm.  While social platforms offer unprecedented connectivity, managing multiple profiles and conversations can become overwhelming, leading to digital burnout and inconsistent engagement.

To overcome these hurdles, consider the following strategies:

• Reframe Your Mindset.  View networking as relationship cultivation rather than a task. Focus on how you might help others, not just what you need. This shift reduces anxiety and creates more authentic interactions.

• Start Small.  Begin with low-pressure situations like informational coffee chats or industry webinars rather than large conferences. These environments allow for deeper conversations and genuine connection.

• Develop a System.  Create a sustainable networking routine that fits your schedule—perhaps dedicating 20 minutes daily to professional engagement or setting a goal of one meaningful interaction each week.

• Follow Through.  The magic happens in the follow-up. Send personalized notes after meetings, share resources relevant to their interests, and maintain consistent (but not overbearing) communication.
• Leverage Technology Mindfully.  Use digital tools to enhance, not replace, in-person connections. Calendar reminders for check-ins and content curation tools can help maintain relationships without constant attention.

Building a professional network isn’t about collecting contacts—it’s about fostering meaningful relationships that enrich both parties. By identifying your specific obstacles and implementing targeted strategies, you can create a networking approach that feels authentic and sustainable for long-term professional growth.

Happy Networking!